South African Breweries (SAB), a staple of South African culture and economy, has played an influential role in the brewing industry since its founding in 1895. As one of the nation’s largest and most successful breweries, SAB’s history, product range, and commitment to social and economic initiatives position it as a unique and dynamic player in the South African and global markets.

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SAB was initially established as Castle Brewery in Johannesburg to supply beer to the growing population of miners and settlers drawn by the South African gold rush. Within just two years, SAB became the first industrial company to list on the Johannesburg Stock Exchange. By 1950, SAB consolidated its operations in South Africa, where it continued to grow into a household name, acquiring competitors like Ohlsson’s and Chandler’s Union breweries and becoming the foremost brewer in the country. Today, it’s headquartered in Johannesburg and operates as a subsidiary of the global beverage giant Anheuser-Busch InBev (AB InBev), following the 2016 sale of SABMiller’s interests to AB InBev.

SAB’s Beer Portfolio: A Product Range That’s Purely South African

SAB produces and distributes some of South Africa’s most beloved beer brands, including:

• Castle Lager: South Africa’s first home-brewed beer, introduced in 1895, continues to be one of the country’s most iconic beers. It embodies SAB’s South African roots and appeals to those who appreciate quality and tradition.
• Carling Black Label: Known as a bold and strong beer, this award-winning lager is celebrated for its robust taste.
• Hansa Pilsner, Castle Lite, and Flying Fish: These are additional well-known brands that cater to a wide variety of tastes, from the classic pilsner to lighter and more refreshing options like Castle Lite and the flavored beer range of Flying Fish.

This variety reflects SAB’s commitment to serving the diverse tastes of South Africans while also upholding high standards of brewing.

SAB’s Impact on South African Economy and Employment

With over a century of influence, SAB has become a major economic driver in South Africa. The company operates numerous breweries, production facilities, and distribution centers throughout the country, which create jobs and support local businesses. SAB is also dedicated to responsible sourcing, supporting South African farmers, and investing in local economies, all of which strengthens its ties to the community and contributes to the nation’s economic resilience.

Sustainability Initiatives and Corporate Responsibility

Beyond its brewing expertise, SAB is committed to sustainability and responsible consumption:

1. Environmental Responsibility: SAB has initiated water conservation programs to address South Africa’s water scarcity issues, including water stewardship initiatives with local communities. By recycling water, reducing waste, and exploring sustainable packaging, SAB is aligning with AB InBev’s global sustainability goals.
2. Responsible Drinking: SAB promotes responsible drinking through various campaigns and partnerships with local law enforcement and non-profit organizations. Through their “Don’t Drink and Drive” initiatives and designated driver programs, SAB is making strides to reduce alcohol-related harm across South Africa.
3. Youth Empowerment and Entrepreneurship: Through initiatives like SAB’s Youth Entrepreneurship Program, the company provides training and support to young entrepreneurs, helping them establish businesses and create employment opportunities in their communities.

SAB and Anheuser-Busch InBev Partnership

The acquisition of SABMiller by Anheuser-Busch InBev (AB InBev) in 2016 marked a significant shift in SAB’s journey. This union integrated SAB’s renowned products and local influence into AB InBev’s expansive global network. This partnership allows SAB to leverage AB InBev’s extensive resources, expanding its capacity for growth, innovation, and community impact within South Africa.

How to Contact South African Breweries

If you’re looking to connect with SAB, they offer multiple channels for consumer inquiries, media relations, and feedback:

• Sandton Switchboard: +27 11 881 8990 or +27 11 881 8991
• Media Relations: mediarelations@sab.co.za
• Consumer Care Line: 0860 12 14 14 (RSA only)
• Whistleblowers Line: 0800 645 546 (RSA only)